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Privacy Policy

PRIVACY POLICY
This Privacy Policy is effective upon 21 May 2018. This Privacy Policy aims to give you information on how we collect and process your personal data. The MOTHEROFPEARL.CO.UK website, its subdomains, and any other means of collecting personal data are controlled by Mother of Pearl Limited, referred to as “we”, “us” or “our” throughout this Privacy Policy. We are the primary data controller for the purposes of this website and our registered office is 15 Solebay Street, London, E1 4PN, United Kingdom.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them. We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes and their rationale to this Privacy Policy through email.

Why do I have to accept the terms of this Privacy Policy?
This Privacy Policy provides you with all information necessary (in an easily accessible way) to make an informed choice as to whether to use this website and to send your personal information to us or not. Therefore, by browsing this website and communicating electronically with us, you acknowledge and agree to our Processing of your indirect personal information (cookies, connection and system information) in the manner set out in this Privacy Policy. If you wish to register on the website or ask us to provide a certain service to you (i.e. a product purchase, newsletter or new product details etc.) We will need additional direct personal information (eg name, address and e-mail address) from you. In this case, we will ask you, or if you are under 13 your parent or legal guardian, for your express consent to collect and use this Personal Information. This Personal Information will be used only for the purposes for which you gave it to us.


Scope
This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to any MOTHEROFPEARL.CO.UK web or mobile view where this Privacy Policy appears. By navigating to a MOTHEROFPEARL.CO.UK website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy. Mother of Pearl Limited is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation. Mother of Pearl Limited may transfer your personal information outside of the European Economic Area to our group companies and authorised third parties. Where we use third party service providers based outside of the European Economic Area, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. Where we use third party service providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

Collection and cookies
We collect, process and retain personal information from you and any devices you may use when you navigate to a MOTHEROFPEARL.CO.UK web or mobile view, by transacting, by registering an account and otherwise interacting with us. We may also collect personal information from you if you physically enter one of our stores / stockists or attend an event. The personal information we collect includes the following:
• Personal information including payment related information you give us when you register or purchase through the site;
• Content that you generate when interacting with our customer services team including details we require to contact you and verify your identity;
• Content we generate via machine learning algorithms as they apply to personalising your experience by curating more specifically the items you have an interest in, as well as supporting general service optimisation including bid / markdown automation
• Other content that you generate through browsing activity including intended purchases, your marketing preferences, completion of surveys, wishlists, and participation in promotional activity; and
• Device identifiers such as IP addresses, cookie IDs, IDFAs and other device identifiers, as well as geo location information, IoT technologies and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your browsing history, hashed email addresses, and your web log information.

If you give us personal data about someone else, you must do so only with their explicit and prior consent.

We may allow you to share information with social media sites, or use social media sites to create your account or to connect your account with the respective social media site. Those social media sites may give us automatic access to certain personal information retained by them about you (e.g., content viewed by you, content liked by you and information about the advertisements you have been shown or may have clicked on). Where this information is received by us, we will use this information to further personalise your experience with MOTHEROFPEARL.CO.UK.

We use cookies, web beacons and similar technologies to collect information about the pages you view, the links you click and other actions you take on our Services, within our advertising or e-mail content. Cookies are text files stored on your computer when you visit web pages. To make full use of the online shopping and personalised features on MOTHEROFPEARL.CO.UK, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them. Here’s a list of the main cookies we use and what we use them for.

First party cookies – cookies that MOTHEROFPEARL.CO.UK drop.
At MOTHEROFPEARL.CO.UK , we use cookies to keep track of what you have in your basket and to remember you when you return to our site.
Below is a list of the 1st party cookies we use, and what we use them for:
• session_id - Used to register the Current session ID
• user_region - Used to determine the relevant region version of the site to display.
• country_code - Country code of where the user is located, and used by GeoIP to redirect to the correct region.
• billingCurrency - This cookie determines in which currency your orders will be billed, according to your in-site choice or based on your location.
• cb-enabled, cb-shown - These cookies are associated with a free script which shows a cookie alert notice on a website. It is used to record when the user has dismissed the notice to prevent it re-appearing on return visits.
• IndicativeCurrency -This cookie determines the currency in which indicative prices will be displayed on product listings based upon your in-site choice.
• geo_region_set - Used to determine if the region has been set by GeoIP so we don't have to do the GeoIP lookup again.
• mobile_config - Used to determine the device visitors are using in order to display the appropriate version of the website.
• prev_session_id - Previous session ID used to restore the basket contents on the user's return in a subsequent session.
• PHPSESSID- Used to store the PHP session


Third-party cookies used for retargeting
We have relationships with carefully selected third parties who may also set cookies during your visit to be used for remarketing purposes – in other words to show you different products and services based on what you appear to be interested in. This type of advertising is designed to provide you with a selection of products based on what you’re viewing on MOTHEROFPEARL.CO.UK, which are presented to you by our business partners when you visit other selected websites. The adverts may highlight products you’ve viewed, alternative styles and colours, as well as products from other categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies.

Banner Advertising on Other Websites
Banner advertising may pop up when you visit other websites. It will usually showcase a selection of products based on what you've been browsing on MOTHEROFPEARL.CO.UK. This advertising might select alternative styles, colours and sometimes relevant products from other categories. The technology behind these adverts is based on cookies. Cookie data used in these adverts is completely anonymous and doesn't contain any of your personal details.

Disabling these advertisements
We would like to continue to display content that's relevant to you, however, you can choose to opt out of this type of advertising permanently by clicking the opt out icon appearing in the top right hand of the ad. Please note that if you delete your cookies, we will no longer know that you have opted out, and the ads may reappear when you visit other selected websites. The business partners that set cookies on the MOTHEROFPEARL.CO.UK website include:

Campaign Monitor: Campaign Monitor uses cookies to be able to provide you with a personalised email marketing experience.

Google Analytics, Google Adwords, Pinterest, Facebook, Instagram, Twitter: Sometimes we'll advertise on third-party websites. Cookies are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable.

Cookies and social-media tools
If you ‘share’ MOTHEROFPEARL.CO.UK content with friends through social networks – such as Facebook, Instagram, Pinterest and Twitter – you may be sent cookies from these websites. MOTHEROFPEARL.CO.UK doesn’t control the settings of these cookies and is not responsible for how these cookies work. Flash cookies MOTHEROFPEARL.CO.UK may display video content using Adobe Flash Player, delivered by Vimeo or YouTube. Adobe uses Flash cookies (also known as Local Shared Objects) to help improve your experience as a user. Flash cookies are stored on your device in much the same way as other cookies but they’re managed differently by your browser. If you wish to disable or delete a Flash cookie, go to: https://www.adobe.com/uk/privacy/opt-out.html Please note that MOTHEROFPEARL.CO.UK is not responsible for the content of external websites. If you do disable Flash cookies, you will be unable to access certain content (such as videos) on the website. Managing cookies Most web browsers have cookies enabled; should you need to turn them on, see managing cookies below for help. If you’d prefer to restrict, block or delete cookies from MOTHEROFPEARL.CO.UK, or any other website, you can use your browser to do this. Each browser is different, so check the Help menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.

Competitions and surveys
From time to time we may provide you the opportunity to take part in competitions or surveys on our website. If you participate, we will request certain Personal Information from you. Participation in these surveys or competitions is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and address). Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes. We may ask your permission to allow us to post publicly some of your information on the website, such as on a winner's page, in the event you win a competition or sweepstakes. Except as required by applicable law, we will not post your information without your permission. We may decide to use a third party service provider to conduct these competitions or surveys. Any such company will be prohibited from using our users' Personal Information for any other purpose unless you give your consent. The name of any such company will be visible on any page where you are invited to part with your information or views. We will never share the personally identifiable information you provide through a competition or survey with other third parties unless we give you prior notice and choice. In those cases where we are not the operator or host of the competition or sweepstake, we have no control over the information collected and accordingly urge you to review the advertiser's or sponsor's privacy policy applicable to the competition or sweepstakes before participating.

Use
We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalized advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities. We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed. We process personal data relating to your interaction (transactions, site visits, app usage) with MOTHEROFPEARL.CO.UK to enable us to personalise your experience with MOTHEROFPEARL.CO.UK. This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing. We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data. We use and retain your personal information to provide, improve and personalise our service to:
• Offer you site content that includes items and services that you may like and to keep track of your basket
• Customize, measure and improve our services
• Hold views between web and mobile sites, deep linking and device linking
• Provide other services requested by you as described when we collect the information


Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity. We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This will involve the machine learning based statistical analysis which permits the identification of buying patterns which allow us to further personalise your experience. We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. After it is no longer necessary for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies. Your rights The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information. We want to make sure that the information we hold about you is correct and up to date at all times. You can at any time amend or update your information by logging into my account area of the website and amending your details as appropriate. You are entitled to ask for a copy of the information we hold about you (for which we may charge a small fee). Should you choose to have your name and personal data removed from our database altogether, you can do so by sending an email to customerservice@motherofpearl.co.uk If you do not wish to receive marketing communications from us, you can unsubscribe from the link in the email you received.

Disclosure and security
We may disclose your personal information to legal entities within the MOTHEROFPEARL.CO.UK group of undertakings, and to authorised third parties. We do not disclose your personal information to third parties for marketing purposes. We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose. In so doing we may disclose your personal information to authorised third party service providers who help us to provide our services such as:
• Payment providers to facilitate purchases
• Fulfillment providers to facilitate order management, packaging and delivery
• Accounting software systems and record keeping
• Web development agencies and IT support
• Marketing and advertising providers in order to personalise your experience


We do not disclose your personal information to third parties for marketing purposes. Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims. We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. If we were to be acquired by another company, we may share information with them and we will require that company to agree follow this Privacy Policy with respect to your personal information.

Questions
If you have a question about this Privacy Policy, please contact: customerservice@motherofpearl.co.uk
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the data protection supervisory authority in the UK (www.ico.org.uk). It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.